Learn practical marketing skills
“Marketing your shop to build business” is the next in a series of CabinetMaker+FDM webinars designed to give woodworking businesses the tools they need now to meet the challenges of the current economy.
“We know that marketing has always been a weak point in woodworking businesses, since most have relied heavily on word of mouth as their only promotional tool,” says CabinetMaker+FDM editor William Sampson. “That won’t cut it in today’s economy, and we want to do something to help boost the marketing efforts of custom cabinet shops.”
Practical and pragmatic
Emphasizing practical and pragmatic ways custom shops can approach market their work to be more competitive, the webinar will explain low-cost and no-cost marketing tactics that any shop can use. It will cover such issues as guerilla marketing, websites, generating referrals, recruiting new clients and entering new markets.
“We will touch on some of the traditional advertising and marketing techniques, but the main emphasis will be on less costly and more immediate results-oriented methods,” says Sampson. “Anyone who pays attention during the webinar will learn plenty of ways that will more than pay for the minimal cost of attending.”
Scheduled for May 27 at 2 p.m. ET, the one hour interactive event will include presentations, audio, and plenty of opportunity for questions and answers. The cost is $39.95.
More topics to come
This webinar follows one on competitive pricing. You can check out a free archive of that webinar. Future topics scheduled include marketing with social networking, getting started with lean, how to calculate return on investment, and tips for automating your operation.
These subsequent webinars are tentatively scheduled on a monthly basis and will carry the same nominal registration fee of $39.95.
“The key is you don’t even have to leave your office to take advantage of these powerful information tools,” says Sampson.
Easy to sign up
Sign up for the first free webinar. You’ll be guided through the easy registration process, and you’ll receive a reminder before the actual event. If you have any additional questions, feel free to contact Sampson at wsampson@wattnet.net or phone 203.270.0025.